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QUEENS GAMBIT is a chess inspired streetwear brand. Like the pieces it sells, QUEENS GAMBIT'S website looks to capture the angst of streetwear culture. Combining two seemingly opposite niches (i.e. chess and street culture), QUEENS GAMBIT creates a new fashion category.
Continuing the Museum of Type project, this website uses text based animation to create a simple, usable website. The style works to continue the brand identity seen in the brand guideline.
ARGU is an art and culture collective based in NYC. The website was built to capture the energy and surprise of the city while maintaining functionality and brand recognition.
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