Tasked with branding a ‘boring’ item in an exciting way, Somato is a new take on a staple of the food industry. Illustrations based on classical myths of Atlas, Sisyphus, and other stories offer playfulness while making statements about the brands mission. Sisyphus now rolls a tomato up the mountain, showcasing the brand’s never-ending commitment to improving the brand. Atlas now holds a tomato, symbolizing the brand’s unwavering endurance in supporting the product.
The future of Somato is as limitless as the myths it takes inspiration from. From Atlas and tomatoes, to Demeter and pasta, opportunities to expand write themselves. Below, explore logos, posters, social media posts, and packaging designs created for Somato.