Somato is a new take on a staple of the food industry. Illustrations based on classical myths of Atlas, Aphrodite, Perseus, and other stories offer playfulness while making statements about the brands mission. Atlas now holds a tomato, illustrating the brand’s never-ending commitment to upholding the high standard of Italian-American Sauce. The combination of ancient stories with modern marketing allows the brand to create meaningful connections between characters and flavors. For example, the bold, intense, spicy, Perseus represents Somato’s spicy garlic sauce, while the graceful Aphrodite represents the luscious and decadent four cheese sauce. The ability to build these connections before ever reaching the customer leads to greater brand recognition and product understanding.