TASK: Design marketing collateral for both digital and print based avenues.
Designing marketing collateral demands an alternative approach to its creation as opposed to other avenues of design. Marketing design demands viewers to care, to engage, and to act upon seeing it. With that in mind, each design focuses on similar pillars of marketing design including call to actions and easy to understand messages. Brochures and print based designs focus on strong design principles and legibility above all else, leading to creative, yet grounded designs.
