Monarch Surf Company is an unapologetic, punk-infused surf brand that caters to the skate/surf culture of Southern California. Monarch is all about garnering a new subculture of surfing with neo-punk influences.
In the logo, bright red emphasizes the energy and passion the brand hopes to bring to the surf scene. While the logo calls back to the state butterfly, the monarch, with a wave icon representing wing patterns. The logo also references the shape of a surfboard, split in half (a reference to the tendency to break skateboards in an act of passion).
